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Research papers

The function and positioning of the market researcher regarding total quality programmes in Brazil

The objective of this paper is to discuss the challenge of the Total Quality Programmes for the market researcher. The philosophy of quality managing started to develop in Brazil in the late 1980's, following the track of world-wide trends. The...

Catalogue: Latin America 1995: Trends And Tools For Business Decisions
Author: Maria Aparecida J.S. Schoenacker
May 1, 1995
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Citation

Schoenacker, M. A. (1995a, May 01). The function and positioning of the market researcher regarding total quality programmes in Brazil. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-function-and-positioning-of-the-market-researcher-regarding-total-quality-programmes-in-brazil


Research papers

The adaptation and implementation of market modelling techniques for the Middle East

Market modelling techniques are at the leading edge of market research technology, an increasingly important part of the technical armoury of marketing companies around the world. 'They cover a wide range of applications: from pricing research and...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: Bryan Morrice
January 1, 1994
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Citation

Morrice, B. (1994a, January 01). The adaptation and implementation of market modelling techniques for the Middle East. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-adaptation-and-implementation-of-market-modelling-techniques-for-the-middle-east


Research papers

The ARF audit of procedures for media audience research studies

The purpose of this report is to outline policies and procedures for the management and implementation of audits conducted under The ARF Audit of Procedures for audience research studies. The Policies Report presents the overall plan for ARF audits....

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
January 1, 1990
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Citation

B.V., A. (1990a, January 01). The ARF audit of procedures for media audience research studies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-arf-audit-of-procedures-for-media-audience-research-studies


Research papers

Implementation of marketing models

In efforts to improve "the return on capital invested in market and social research" models can play an important role. To this end models have to be built which can and will be used in private industry or in the public sector, that is, implementable...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Philippe Autor Naert, Peter S.H. Leeflang
September 1, 1978
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Citation

Naert and Leeflang (1978a, September 01). Implementation of marketing models. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/implementation-of-marketing-models


Research papers

Some thoughts on the future of marketing models

The purpose of this paper is to critically examine the above four distinct attributes of marketing models from the perspective of model building activities in social sciences, and to examine what contributions the consumer theory has made in building...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Jagdish N. Sheth
September 1, 1976
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Citation

Sheth, J. N. (1976a, September 01). Some thoughts on the future of marketing models. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/some-thoughts-on-the-future-of-marketing-models